KPO Stands for Knowledge Process Outsourcing. Below are the various list of services provided by KPO Industry.
- Market Research & Analysis
* Qualitative Market Research Services
- Brand Market Research
-> Scope:
# Determine customers' reactions (positive and negative) in the market for a
product/organization like yours
# Learn promotional/advertising mediums used by clients/prospects when searching for a
product like yours
# Compare your organization and product/services against 2-3 competing firms
# Assess the current perceptions on the brand image of your company/product
# Develop value proposition
# Positioning strategies
-> Services
# Monitoring Brand performance
# Optimization of Brand positioning
# Study of your Corporate reputation
# Workforce brand studies (branding starts with the HR department)
# Assessment of Investor brand
# Brand portfolio management
# Specific issues on Branding and promotion
- Market Sector Research
-> Key Info of:
#
Market size in terms of money and historical growth rate
# Progressions and trends in the
industry
# Degree of market consolidation of the leading companies and their prevailing
market shares
# Merger and acquisitions in the industry
# Marketing activity (Sales & distribution channels)
# Key market drivers
# Future growth expectations
# Industry associations, Government decrees and relevant authorities
- Consumer Market Research
-> Scope
#
Gathering market information regarding opinions and trends
# Acquiring information on consumer behavior
# Measure the interest levels in new products and service offerings
# Generating a list of potential new customers
->Results
# Customers' perceptions of your brand, product and service
# The probability of current customers becoming repeat purchasers
# What your customers think of your competition
# Your customers' future needs and wants
- Customer Intelligence Services
-> Scope
# Speech Analytics
~Monitoring telephonic
discussions between organizations and customers.
~Using phonetic analysis
or 'speech to text' to find keywords.
~Categorize call types and
classify trends.
# Click Tracking
~Monitoring the reputation and
visits on corporate web sites,
~Have indications about
product interests and business intention.
# Customer Relationship Management
~Sales force automation and to effectively
administer customer relationships.
~Store data with the various
parameters like quantity, category, contact details, etc. of customers
and prospects.
-> Advantages
#
Comprehensive understanding of the customers' experience with a
company (telephonic interactions, shopping experiences, etc. # Forecasts can be made after obtaining reasons behind positive or negative customer behaviors.
# This information can then be applied in advanced strategic decision
- Market Research Report Writing
-> Scope
# Determining the scope of the report
# Collect and categorize the information
# Target audience to be determined
# Analyze the research information
# Establishing the solution and findings
# Arriving at recommendations
# Determine the report format
-> Services
#
Product development, specifications and innovations
# Marketing, branding and promotion strategies
# Positioning analysis
- Pricing Research
-> Price Modeling
-> Considering Market Models
Methods
# Van Westendorp Price Sensitivity Meter
# Concept Test
# Conjoint Analysis
# Discrete Choice Modeling
- Market Research Focus Groups
-> Types of focus groups
-
Two-way - one focus group will observe another and the observations are taken down for final conclusion
-
Dual moderator - one moderator ensures smooth progression the session, while another makes sure that all the topics are covered
-
Dueling moderator - two moderators will intentionally take differing sides on the issue under discussion
-
Respondent moderator - only one of the respondents are required to be a moderator for the time being
-
Client participant - one or more customer representatives will participate in the dialogue
-
Mini focus groups - groups are composed of fewer members rather than a big crowd
-
Teleconference focus groups
-
Online focus groups - respondents connected via the internet are used
* Quantitative Market Research Services
- Consumer Market Survey
- CATI
- Market Research Data Processsing
- Data Cleansing Solutions
* Web Based Research Services
* Business Research Services
- Online Business Research
-> Industry profiling and analysis
-> Demographic analysis
-> Product/services analysis
-> Market Opportunity Analysis
-> Competitive Analysis
-> Key Account Profiling
-> Company Analysis
-> Market feasibility study
-> Market entry strategy
-> Emerging market trends
-> Database Management
- Business Competitor Analysis
-> Background Research
#
History - Events in chronological order
# Offices of the competitor across the globe
-> Products & Services
# Brand portfolio - in case of products or FMCG
# Level of CRM maintained for the services offered
# New product line, historical product line
-> Marketing Strategies
# Basic marketing strategy - Push or pull marketing?
# Means by which the promotional strategy is applied
# Advertisement strategy
# Marketing budget allocated and its effectiveness
-> Personnel
# Key personnel in the company
# Human resources strategy
# Benefits, perks and compensation of the key personnel
# Difference makers (predominantly in marketing and operations)
-> Financials
# Balance sheet, PE ratio analysis
# Performance of shares in the market
# Dividend policies - historical study
- Industry Profiling
-> Key Info of:
#
Market size in terms of money and historical growth rate # Progressions and trends in the industry
# Degree of market consolidation of the leading companies and their prevailing
market shares
# Merger and acquisitions in the industry
# Marketing activity (Sales & distribution channels)
# Key market drivers
# Future growth expectations
# Industry associations, Government decrees and relevant authorities
-> Bargaining Power Of customers
# Bargaining power of suppliers
# Threat of new entrants
# Threat of substitutes
# Competitive rivalry within the industry
-> Adding Image to industry overview
# Background information
# Historical data about the industry
# Factors that affect growth
# Leading businesses in the industry
# Coming of age of the companies, most common strategy, gems of the
industry, etc.
# Estimated size of the industry
# Trends in sales over recent years
-> Companies in The industry
# Background of the companies, their financial data, share performance,
marketing strategies, etc.
# Product categories
# Competitor information
-> Consumer Market Data
# Demographics - Population/household size, median income, age, sex, race,
ethnicity, family status, housing status, etc.
# Psychographics - Lifestyle, tastes, preferences, purchasing power and buying
habits
-> Financial Situation of the Industry ad a whole Growth predictions of the industry in the future
# Based on articles, journals, experts' views, etc.
# Developments, News, Innovations
# Government regulations and interventions
-> Research Findings
# Findings of the primary and secondary research processes
# Scholastic findings from top drawer universities
- Company Profiling
->
Background
-> Executive summary
-> Key Facts
-> Chief Executive's Address
-> Company History
-> Executive Board And Biographies
-> Product Categories
# Company History
# Solution Characteristics
# Industry Solutions
# Solution areas
# Products by Categor
-> Competitive Landscape
# Industry Overview
# Evolving Requirements
-> Key Competing Firms by Product Segment
-> Financial Results
# Recent Highlights
# Five Year Summary
-> Stock Market Performance
-> Media monitoring
- Business reports writing
-> Scope:
# Determining the scope of the report
# Collect and categorize the information
# Target audience to be determined
# Analyze the research information
# Establishing the solution and findings
# Arriving at recommendations
# Determine the report format
-> Business Report Writing services
# Self analysis
# Competitor analysis
# Industry analysis
# Growth prospects, Market trends and improvements
# Product development, specifications and innovations
# Marketing, branding and promotion strategies
# White paper writing
-> Different Kinds of Analysis in Business Reporting
# CRM strategy
# SWOT analysis
# PEST analysis
# Exploration of new avenues
- Database Creation Services
-> Database creation service and maintenance - Types of databases:
Scientific
Technical
Business
Consumer
Opinion leader
-> Collection of data is mainly through secondary research and subscribed sources
-> Maintenance of databases done monthly, quarterly, half yearly or on annual basis
-> Options given to clients for accuracy: Verification process done by contacting primary
contacts directly
- Business Research Survey
- Insight Generation
-> Understand consumer needs in different cultural dimensions
-> Interpret Customers needs
This helps in
# New product development.
# Developing ad and promotional strategies
# Classifying value propositions ansd many more.
Process
# Facts (general and specific) are identified
# The facts are construed in relation to propositions
# Insights are thus generated
# New understandings come into the fore
- Financial Market Research
- Legal & Administration Research
- Healthcare & Clinical Research Services
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