The Stiff Collar is a cool new E-brand that sells ‘somewhat snooty English shirts’ at decidedly non snooty prices. The English Cut Stiff Collar shirts are rather different when compared to regular high street shirts. Inspired by the hallowed tailoring traditions of Jermyn Street and Saville Row, these 100% cotton shirts are suffused with the distinctive styling elements that make up the English Cut – longer shirt tails, close to body cuts, barrel cuffs , a split yoke and of course a stiff, Windor Cutaway Collar.