By not having to deal with the inefficiencies that exist in an offline retail environment and by leveraging the reach of the internet, we aim to bring a unique perspective to apparel shopping in India. The foundations of how we hope to do this are built on quality products, a superior shopping experience and customer service to match. So we've brought together a team of people who have deep experience in Apparel Retail, Warehouse Management, Logistics and E-Commerce to make this possible.